Church Capital Campaign Case Study | Lake Hills Church
Pastor James envisions the church as an oasis in a dry and dusty world — A Place to Belong — where God’s people can re-energize their faith and band together for ministry. A major refresh of the facade was needed to enhance the church’s “curb appeal” and make it more inviting to visitors. Inside, Lake Hills Church needed space in almost every ministry area. Sanctuary space was needed at both campuses to accommodate swelling attendance. Children’s ministry space and adult classrooms were in desperately short supply. The Lake Hills family loves to gather for fellowship over meals, so the kitchen and fellowship hall needed updating too.
Planning & Preparations
Buy-In. To ensure we had buy-in from the entire church, the first step was to hold an all-congregation meeting to lay out the vision. Remarkably, the plan was passed unanimously, with not a single vote against it.
Communications: A communications team was recruited, and immediately went to work crafting printed materials and producing a campaign video based on samples and direction provided by Dickerson-Bakker, built around a theme of “Immeasurably More”.
Events: An events team was formed to begin planning a series of Leadership Challenge meetings over the course of the summer, followed by a major launch event scheduled for October.
Children & Youth: Leaders of the children and youth ministries were encouraged to get involved, and we met with them to brainstorm ideas and frame up a plan.
Teaching & Preaching: Finally, we sat down with Pastor James and his teaching team to construct the framework for a series of sermons and teaching materials on generosity, which would anchor the campaign. This was a high priority, since giving data showed that the church was not yet meeting its potential for giving.
Leadership Giving: While all this was going on, we also worked closely with a small team of leaders from the church to conduct a series of one-on-one meetings and small-group Leadership Challenge Meetings with members who were able to make a generous commitment in advance to help build momentum.
- Target goal of the campaign was achieved
- Rate of pledge fulfillment exceeding 100%
- Construction underway, on pace for completion later this year
- Annual budgeted giving held steady throughout the campaign
- Total cost to conduct the campaign amounted to less than two cents per dollar raised
"One of the most important things to us was to make sure this capital campaign didn’t feel like we were ‘strong-arming’ our people for money. We wanted to focus the campaign on the vision of what God is doing in the life of our church. If you talk to any of our people, they will tell you that this has been a rich spiritual experience. Their commitment to the Lord, and their commitment to the church has grown as a result of their participation in this campaign… We have been extremely pleased with how this campaign has gone. If we ever do a campaign again, we will definitely use Dickerson-Bakker."